Amazon Books / 16 Bit

Very fortunate to have worked on the Amazon Books campaign at Sarofsky. Designs were from the Agency Hustle, which I animated for a range of social channels. We built a solid foundation of precomps for the different aspect ratios, which made addressing client notes a breeze - a few changes in the root precomps and it all trickled down to the main compositions. We also had fun coding expressions to procedurally resize the page turns depending on the dimensions of the given composition. Below are a few shots from the 16 Bit spot and the rest of the spots can be viewed here.

Studio Sarofsky
Agency Hustle
Agency Amazon Books
Executive Creative Director Erin Sarofsky
Executive Producer Steven Anderson
Creative Lead Duarte Elvas
Producer Kelsey Hynes
Animation Griffin Thompson